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The number-one benefit of social media
marketing is gaining the all-important
eyeball.
A significant 81% of all marketers
indicated that their social media efforts have
generated exposure for their businesses.
Improving traffic and growing lists was the
second major benefit, followed by building
new partnerships.
An unexpected benefit was a rise in
search engine rankings reported by
more than half of participants.
As the search engine rankings
improve, so will business exposure,
lead generation efforts and a reduction
in overall marketing expenses. About
one in two marketers found social media
generated qualified leads. However, only
slightly more than one in three said social
media marketing helped close business.
You can view the entire report here
http://www.whitepapersource.com/socialmediamarketing/
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